Well-structured sales copy can be used to entice and effectively increase your conversion rates.
But just how do you create effective sales copy?
There is a formula that has worked for decades or even centuries, which can help in the writing of effective sales copy.
First step would be to: Grab Attention. This can be achieved by the use of a story or a shocking statement. Without the use of something to make people stop, look and pay attention to what you have to say, you don’t have a chance to sell them.
Below are a few ways that will help in getting their attention: - State a surprising fact - Ask a question - Interrupt their thinking path - Quote a famous person - Call them by their name
Second step would be to: Create A Desire For Solution By Stating The Problem. Posing the possible problem to the reader can attain the desire for solution most effectively.
Knowing your readers will help in understanding their possible problems.
Answer the following question to see how well you know your potential and target audience. - What keeps them up at night? - What is their ache? - What is their interest? - What would they do to solve their ache? - How bad do they want to remove their ache? - How bad to they want to pursue their interest?
Third step would be to: Offer A Possible Solution. This part is self-explanatory as you simply propose your possible solution to the problem.
Some ways of getting this done would be: - Paint a mental image in the reader’s mind of someone using your product or services. - Talk about someone’s life actually getting better after using your product or services. - Give a demonstration of your product or services solving the problem.
Lastly would be to: Point Out Where And How To Get That Solution Or In Layman Terms, Ask For The Order. You can state the benefits of taking up your offered solution and the step-by-step instruction on how to acquire it.
Examples of doing this: - Give them an order form with step-by-step instructions. - Provide your contact information for ordering or further questions. - Tell them what someone did to get the solution, product or services.
There you have it, the four simple and basic steps on structuring your sales copy to make it work effectively on making your conversion rates better.
There are definitely more ‘tricks’ to better copywriting but these steps are fundamentals that just cannot be ignored.
Do you want lower premium rates on your car insurance? You better read this article since this will tell you how to do so. Consider this as your guide to lower premium rates!
It is a given that car insurance is obtainable even through the internet. You can get it effortlessly. It is also easy to get quotes online as long as you remain honest with the information you provide. The challenge comes to the search for the cheapest car insurance possible. It is a challenge especially when you put the notion of your own preferences into your criteria. Well then, let me tell you tips to lower the price of your premiums:
? Switch Drivers when Possible – Gender is an important factor in checking your premium rates since it can affect what you pay significantly. Females have lower rates compared to males since they are believed to be less prone to accidents. With this said, you should choose your driver wisely. For example, cars that get relatively higher insurance rates (i.e. sports cars, trucks) should be registered to woman drivers and men should be put in the cars with lower premium rates (i.e. minivans, wagons, sedans). You should also consider the teenagers in your coverage.
? Aim for the Highest Deductible – The concept of a deductible and a premium is that when you have higher deductibles, you have lower premiums. It goes the other way around as well. If you aim for the lowest premium, you should raise your deductibles. It will significantly save you money over time.
? Be truthful as possible – You have to fill up forms of application and forms for quotes. When doing so, you must provide the most HONEST information you can give. It is imperative that your information should be true since if you don’t provide the true details, the quotes you will get for sure will be inaccurate. You can get higher rates with this. You should give the adequate data so that you have the right premium and the right basis for checking discounts later on.
? Check discounts – There are various discounts offered by companies. You should look for them and check if you have qualified for some then apply for it.
? Lessen mileage – Low Mileage Discount is one example of the discounts you can get in auto insurance companies. This is applicable for drivers who travel 40 miles or less in one day. You can do this by patronizing the public transportation when you leave instead of using your car. You can also ride planes or ships when you go out of town or out of country so that you save up on miles.
? Secure your car – The more security features you install on your car, the less premium you get. This is because you are lowering your risk of being caught up in an accident or crime. With that said, you give the company less risk of losing money. Aside from that, you also get real time protection since prevention is still better than the cure.
Life insurance is usually purchased to protect against the loss of income in the event of the death of a policy holder. It is a good security for your family in case of death.
You will find questions being raised by beneficiaries after they bury their deceased.
Questions like: how can you find out if you are the beneficiary on a policy? Or how do you find out if someone had a life insurance policy before they died?
A beneficiary is any person named in a policy as the one to be paid the benefits.
In these cases an insured policyholder fails to inform the beneficiary or beneficiaries of the existence of a policy in case of their demise.
So how can you find out if you are a beneficiary on a life insurance policy or if the deceased had a valid life insurance policy.
It is not an easy task to find out if someone had a life insurance policy before they died.
The relationship between the policyholder and the insurance company is one of confidentiality when the policyholder is alive.
There exists over $1billion of unclaimed life insurance death benefits as a result of the lack of awareness by the beneficiaries and other interested parties.
The onus of claiming these benefits falls on the beneficiary and in this case the beneficiary is unaware of the existence of the death benefits therefore the failure to claim the proceeds.
If these benefits remain unclaimed after a certain stipulated period which vary from state to state the insurance company is required by law to forward the unclaimed life insurance to the state governments.
These are the steps you can take in your quest to answer the questions above and trace any death benefits:
To find out this information you will need to get into the deceased records of credit cards and bank statements or payslips to check any premium payments to an insurance company.
This would include any safety deposit box and any other important documents.
Check with their lawyers, accountants or employer for any information.
Ask relatives, friends and colleagues for any information they might have.
Check with the State Office for Unclaimed Property for any records of insurance payments forwarded by insurance companies.
Conduct a free online search through the National Association of Unclaimed Property Administrators website at MissingMoney.com.
Employ the services of a private investigator to get you the information.
If you identify an insurance company, write to them to check if the deceased had a valid insurance with them.
To apply for any information you’ll require to provide a death certificate and a notarized application.
With due diligence it is possible for beneficiaries to life insurance policies to locate unclaimed life insurance benefits in most states in the US.