http://www.ksutalk.com Wed, 08 Sep 2010 08:23:11 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.ksutalk.com/postcard-marketing.cfm http://www.ksutalk.com/postcard-marketing.cfm#comments Tue, 07 Sep 2010 19:56:16 +0000 admin http://www.crawbot.co.cc/?p=1497

Postcards are a “key tool” in today’s world of modern marketing. A brief and captivating message, combined with an enticing offer, will generate sales, inform customers, and increase brand awareness.

Postcard Marketing Group, offers a postcard products that allows your

business to conduct low cost direct mail promotions aimed at increasing

your visibility and gaining market share from your competitor.

Gain Competitive Advantage

Postcards are for everybody! We can show you how to maximize your marketing dollars and assist you in creating a postcard mailing campaign that will give your company a competitive edge and open doors to greater business opportunities. Our experienced staff, and in-depth understanding of how to reach your target audience, can be a valuable component in the success of your campaign.

Benefits of Postcard Advertising

• Keep your name in front of customers.

• Postcards generate a high ROI

• Flexible, informative and creative.

• Postcards are high impact and low cost

• Separate yourself from the competition.

• Establish regular communication between

you, your customers and future customers.

• A well-produced postcard establishes a bond with customers.

• Postcards sell products and services.

Save time & money with Mailing Services!

We now offer you the convenience and savings of

mailing your print job for you. We make mailing easy and affordable and can produce and mail your postcard for less money than doing it yourself. No more hassles of licking stamps and going to the post office!

Uses of Postcard Advertising

• Generate website traffic and sales leads.

• A cost effective way to promote new specials.

• Promote company awareness.

• Announce new products, web sites, store

locations, etc.

• Inexpensive, effective way to thank customers.

• Use as a coupon and/or survey for clients.

• A great way to test market new products and measure advertising campaign responses.

• Tradeshow/Event promotion.

• Maintaining customer contact.

Marketing With Postcards

Regular postcard mailings will give you the optimal results. Repetition is key to your marketing success and you’ll see an impressive growth in your business over a 12-month period. A year long postcard marketing campaign will cost approximately $6.00 per name per year – a very cost effective way to build your business.

The “industry standard” for direct mail marketing is a 1-2% response rate. By targeting your niche market, and writing your text copy to target specific industries, you can increase this response rate significantly. With our marketing experience, we can show you how to see a consistent business growth pattern using this low cost, high return marketing tool.

FOR MORE INFORMATION, CALL:

www.easymailmaker.com

(877) 790-MAIL OR E-MAIL: Travis@postcardmarketinggroup.com

]]> http://www.ksutalk.com/postcard-marketing.cfm/feed 0 http://www.ksutalk.com/cash-gifting-marketing-with-postcards-and-offline-methods.cfm http://www.ksutalk.com/cash-gifting-marketing-with-postcards-and-offline-methods.cfm#comments Sun, 08 Aug 2010 05:53:23 +0000 admin http://www.crawbot.co.cc/?p=1499

It’s no secret. Those who are receiving the most gifts are not only using the Internet as a means of reaching out to new prospects and converting them into leads, but they have an effective cash gifting direct mail campaign in place as well. While some sponsors and mentors are touting or training their members to compete with overcrowded markets online, they themselves are secretly using direct mail marketing to reach out to an ever-growing number of opportunity seekers thereby receiving large numbers of cash gifts.

I get calls all the time form people in this program wanting to know the secret to success. Many are searching online knocking their heads against the wall to get the secrets or somehow find the clues. Many who are in the know are intentionally withholding their secrets to success when someone calls them, asking for help or for tips and ideas on marketing.

For the most part, it is my opinion that these individuals have completely forgotten the true spirit of the gifting program, which is one person helping another even if the person needing help is not on their team. And what happened to No man left behind?

I am here to tell you – THERE ARE NO SECRETS! Stop looking for secrets as if someone has a magic wand totally unbeknown to you and start learning how to use direct mail advertising. There are many great books and courses on the Internet and at the library. Take some time and pick up a few books on the subject. (Email me for recommendations.) Use this article as a means to get you started and start thinking of yourself as a student of direct marketing instead of a “cash gifter”.

What I am about to tell you below is a strategy that has been used over and over again to make people millionaires and to changed lives at the speed of light. The strategies below flat-out works and crushes the online competition. Don’t take it lightly.

However, before you jump into this arena, you have to understand that direct mail is not something you should take lightly. For the inexperienced, you can lose a lot of money quick if you are not guided properly. That’s why it’s important to join with someone that has experience in direct marketing.

There are many components to running an effective offline campaign but once you understand the keys to running an effective mailing campaign, you are empowered with an unfair advantage over those who are competing with overcrowded online advertising mediums.

This is not to say that the Internet has become an ineffective way to advertise. There are tens of millions of traffic hits available for the experienced but totally unknown to those who are unaware and it has nothing to do with PPC campaigns either. Most newbies are not aware of these massive online traffic sources. (We’ll save that for another time.) However, I want to confine this article to using cash gifting with offline methods such as direct mail.

For those looking for answers, I will give you the top ways direct mail is being used to run and grow a profitable gifting activity. In fact, I don’t care what someone may have told you over the phone or by email, there are only three major ways to market your program offline. Please bear in mind that I am not saying there are only three ways to prospect offline, but there are three advertising strategies that highly successful cash gifters are employing at this time.

First, the most successful are Postcarding. This is exactly what it implies – simply mailing out postcards to a list of opportunity seekers looking to make extra money from home. There are many sources of mailing lists as well.

Once you find a card that catches your eye, either use a company or the “Do-it-your-self-approach”. If you take this route simply print the card out and take it to your local print shop and have it replicated with your personal information such as your website and contact info and search for a list of opportunity seekers either online or in the SRDS.

The key is to use an effective, eye-catching postcard with a hot list of opportunity seekers.

The second best place to run your ads is in Nationwide Advertising. Here you can get massive classified and small space advertising at dirt-cheap discounted prices. Take a look at nationwideadvertising’s website for more information. You’ll be totally thrilled.

Finally, Out Bound Automated Phone Broadcasting. Although this is not using direct mail, it is a form of direct response marketing that’s being used with amazing results. To use this marketing strategy, you’ll have to either purchase your own autodialer or use the services of a web-based phone broadcaster. Here, you simply record the voice mail message no longer than 30-45 seconds, and upload it either into your own autodialer of a web-based company, and import your list of telephone numbers.

When ordering your numbers look for numbers that have been scrubbed against the “Do Not Call List” or DNC so you are in compliance with the privacy laws of the U.S.

The autodialer then dials out each phone number and delivers your sales message directing them to your website or to press a pre-defined number to connect with you or a phone message system. Should you use this strategy, it’s good to order lists that are 31 to 60 days old and blast 1000 or so at a time. Phone dialers can rapidly deliver your message and run through your list very fast.

Word of caution: Be ready for a surge of incoming calls immediately following a phone blast.

There are many variations to use the strategies mentioned in this article. Some employ the use of all while others use on one of these methods. The most important thing to remember is to always test small before your roll out in a big way. I hope this helps.

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Well-structured sales copy can be used to entice and effectively increase your conversion rates.

But just how do you create effective sales copy?

There is a formula that has worked for decades or even centuries, which can help in the writing of effective sales copy.

First step would be to: Grab Attention. This can be achieved by the use of a story or a shocking statement. Without the use of something to make people stop, look and pay attention to what you have to say, you don’t have a chance to sell them.

Below are a few ways that will help in getting their attention: - State a surprising fact - Ask a question - Interrupt their thinking path - Quote a famous person - Call them by their name

Second step would be to: Create A Desire For Solution By Stating The Problem. Posing the possible problem to the reader can attain the desire for solution most effectively.

Knowing your readers will help in understanding their possible problems.

Answer the following question to see how well you know your potential and target audience. - What keeps them up at night? - What is their ache? - What is their interest? - What would they do to solve their ache? - How bad do they want to remove their ache? - How bad to they want to pursue their interest?

Third step would be to: Offer A Possible Solution. This part is self-explanatory as you simply propose your possible solution to the problem.

Some ways of getting this done would be: - Paint a mental image in the reader’s mind of someone using your product or services. - Talk about someone’s life actually getting better after using your product or services. - Give a demonstration of your product or services solving the problem.

Lastly would be to: Point Out Where And How To Get That Solution Or In Layman Terms, Ask For The Order. You can state the benefits of taking up your offered solution and the step-by-step instruction on how to acquire it.

Examples of doing this: - Give them an order form with step-by-step instructions. - Provide your contact information for ordering or further questions. - Tell them what someone did to get the solution, product or services.

There you have it, the four simple and basic steps on structuring your sales copy to make it work effectively on making your conversion rates better.

There are definitely more ‘tricks’ to better copywriting but these steps are fundamentals that just cannot be ignored.

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